wennov8 - from innovation to impact
Helping founders, innovation organizations and startup ecosystems transform emerging technologies into
commercial success, sustainable growth and measurable business value.
Helping founders turn innovation into growth.
Many founders spend years developing technology, building prototypes, raising capital, and running pilots. Yet the biggest challenge is often not the technology itself; it is commercialization.
I work with founders to bridge the gap between innovation and market success. My focus is helping startups validate customer needs, strengthen business models, navigate commercialization challenges, secure early customers, and build scalable pathways to growth.
Having worked with startups across water, energy, sustainability, industrial technology, and other hardtech sectors, I understand the realities of long sales cycles, pilot projects, complex stakeholders, and customer adoption barriers.
Areas of support include:
• Commercialization readiness assessments
• Business model development
• Go-to-market strategy
• Pilot-to-commercialization planning
• Customer discovery and validation
• Founder coaching and mentoring
• Fundraising preparation
• Growth strategy
My approach is practical, founder-focused, and rooted in real-world commercialization experience.
The objective is not simply to help startups innovate.
The objective is to help them build sustainable businesses.